The first paragraph of any web page is most important for search engine optimisation. Make sure you dedicate each and every page of your website to a different phrase. If your offering is geographically specific or you only collect payment in one currency, then specify those regions or countries here.
You can make your shopping page your home page if you want. This option is available under design settings, menu options. Alternatively you might like to insert a table into your home page, and individually select your products for that.